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Our Program

 
"If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away." —Henry David Thoreau
 
No other quote quite describes our company so perfectly.  We do step to the music of a different drummer.  We truly feel your pain.  We understand the problems you face when choising how you will market your real estate business.  On one hand you have companies that are focused on getting as many fees you as possible to send you leads.  On the other hand you have companies who want to post your listings for free on their website to help you get more exposure.  All their programs and offers are so enticing.  For just a few hundred dollars a month you are going to receive an unending flow of hot leads.  And what is wrong with getting more exposure for your listings...especially if it is free?

Here is the Problem

...those hot leads never show up and the quality of the leads that do show up is low or they nowhere close to far enough along in the buying process to be converted into a transaction.  And those free listings just generate traffic for the websites so they can sell advertising.  Even worse these advertisers are often the same companies selling you those not so hot leads.  And to make matters worse, those free listings companies turn around and try selling you on enhancing your listings to make them ore visable to visitors to the website.  This is a great deal for the website opreators...they get you to PAY them to enhance their website to draw more traffic and generate more advertising dollars.

The Different Drummer

We are not like these companies.  We know true long term success is not based on how much we can get from you today.   It is based on building a strong and lasting relationship with you.  And more importantly we understand that a relationship cannot last unless you trust us.  From the moment you first start working with us you will see the difference.  You will see that we are truly committed to our mutual success.  Yes, we are in this to make a profit.  We will never tell you that we are not looking for a profit.  The difference is in how we generate a profit.  And the only way we can generate a profit with our business model is to deliver to you REAL—ready to do a deal—leads.
 
We take your existing marketing and suprecharge it.  We provide you with new programs that will extend your marketing into and help you build new sources of business.  We have created a rich range of marketing programs that integrate semelessly into your real estate business to extend your reach and grow your business to levels you have never imagined possible. 
 
And we do this at little or no cost to you.  How?  Simple.  We operate our programs as a joint markeitng program combining the marketing needs of a mortgage company and your real estate business. 

The Concept

The concept is pretty simple.  We assist you in making your marketing more effective...and in return we share the leads that are generated.  We provide the leads to one—and only one—mortgage affiliate.  It is structured as a Joint Marketing Program between your real estate business and the mortgage affiliate.  Instead of fees, you contribute the time and effort you put into generating listings.  The mortgage company provides us with the technology that lets us create as much as a 400% increase in the leads generated by your marketing.  This is a win-win program where both parties have far more leads than they would otherwise be able to generate.

RESPA Compliant

We operate our program in strict adherence with RESPA requirements.  Just because there is no direct out of pocket cash cost to you for our services do not think that it is a viloation of RESPA rules.  Cost do not have to be in the form of cash.  In many ways our program is like those websites where you post your listings for free and the website owner uses the traffic generated by your listings to sell advertising.  Realtor.com is one such site.  Certainly you would not consider Reator.com to be in viloation of RESPA rules.  Would you?  Like Realtor.com and other real estate sites we use your listings to generate leads that we provide to a third party (our mortgage affiliate) for a fee.  It is that simple.
 
But unlike those websites we do not sell advertising to companies trying to generate leads to sell back to you.  In fact, we will never provide any inforamtion about the leads genreated with our programs to anyone except you and the mortgage affiliate.  We focus our efforts on building marketing systems that generate leads DIRECTLY for you.  You benefit from getting more leads and the revenue we receive from a single sponsor (the mortgage affiliate) allows us to not charge you for our services—just like the free websites where you can post your listings.  We go further.  Sites like Realtor.com and other "free" sites charge you "enhancement fees" or other upcharges.  We do not do this—and never will.  In fact, our focus is just the opposite.  We want your marketing to be as powerful as possible because THAT creates more leads for us as well as you.  The more ways we can help you to market youre listings, the better it is for us. 
 

Committed to Your Success

Are you starting to get the picture?  We turly ARE commited to your success! In fact, when we started the company there were many people interested in investing.  But many of these investors were unacceptable because they wanted us to generate revenue by selling enhanced services...or other premium services to our subscribing Agents.  They said we could generate huge amounts of extra income selling enhanced services like the ones offered by Realtor.com and other lead generating programs.  But we wanted you to clearly understand that we are committed to develiping extremely effective systems.  So we commited ourselves to providing our services to you free of charge.  This policy is the core of our business model.  There are some small charges to cover some of the external costs for some of the programs, yes.  But we work to keep even these costs to an absloute minimum. 
 
In fact we went a step further.  The only way we generate income is if the leads that are generated by our marketing programs are from SERIOUS buyers and sellers and the mortgage affiliate funds mortgages for them.  Just generating leads is not enough for us to be successful.,  These leads MUST result in a real estate transaction being closed before we have any possibility of generating income for ourselves.  As you can imagine this truly makes us committed to creating powerful and effective marketing programs.  But it goes even further than that.
 

Never Any Obligation

...not even a nice pair of golden handcuffs!  In talking with Realtors while we were developing the business we often heard statemsts like, ' Oh...I undrestand.  If i give you my mortgage business I get these programs for free."  Nothing could be further from the truth.  You are never under any obligation to direct your clients to use the mortgage joint partner.  In fact, if your spouse is a mortgage broker we EXPECT that your spouse will receive as many of your referrals as possible.  Or if you have an in house mortgage business we expect you to continue that relationship.  We are not offering these programs to you with any conditions except that we can also provide the leads to the single mortgage affiliate who sponsors our programs. 
 
We are confident that you will be very impressed with the quality and effectiveness of the mortgage joint partner's services to your clients.  And we expect them to earn your client's business.  Frankly if they can't win your client's mortgage business fairly...without any pressure from you, then we need to find another mortgage company to participate in our program. 
 
Of course in our support systems we have built in many features that will make it much easier for you to track the entire transaction...if you are using the mortgage joint partner.  But never would we consider even suggesting you have any obligation to use them. For more information on the programs available to your clients from the mortgage affiliate click here.
 

Manage Your Business...Virtually

We could stop with providing your with powerful marketing programs.  But our commitment to you goes further—much further.  We want to see your business grow and prosper.  We want to see you become one of the 7% of the agents that produce 93% of the transactions.  The sad truth is that most agents are not able to spend any time growing and expanding their business.  Their attention is being constantly pulled in one direction after another.  And by the time they have a moment to themselves, they are too drained to do anything more than run the same gauntlet.  How many times have you found yourself saying that you would follow up on those new leads...tomorrow?

Get off the Treadmill

We don't want to see you running as hard as you can just to stay at the same level of success.  Think of the impact long hours at the office required to support an expanding business have on your family.  What if you had an assistant who was dedicated to your success and who would be focused on growing and expanding your business?  Could you use the time this would free up in your daily schedule to take care of your clients and—more importantly—be with your family?  But what do you do if that special assistant leaves?  How do you replace that person?  How long will it take to replace them?  What impact will it have on your business going forward?  Can you even afford to take the risk of bringing in an assistant?
 
With our fully integrated Virtual Assistant system you can have a growing business and family time too.  You will not be dependent on a single person working as your assistant.  You will have a full team available to you all the time.  Again, remember that your success is critical to our success.  The more we can do to help you grow and expand your businees...the better it is for us.  Our Virtual Assistants are there to support your prospecting and transaction management needs.  You know your market.  We know technology.  Together we can turn your real estate business into a market leader and get you off that never ending treadmill.

Support Starts When the Lead Arrives

If you really want to make money from your leads, don't let your top salesperson (you) make the initial contact attempts.  You are your best salesperson and your efforts should be focused elsewhere.  For lead nurturing to succeed, you need to keep your focus on closing sales and generating revenue.  If you are dialing every lead you receive and trying to qualify everyone you reach, you are psending the majority of your time on a non-revenue producing activity.  This inefficiency costs you valuable resources.  But you also need to make initial contact with every lead a priority.  How can you do this ehen you get involved in closing sales, taking clients to see properties, preparing and negotiating offers, and so on?  All this keeps you from making contact attempts when they need to be made.
 
But if closing a deal means that 10 calls are delayed an hour or more during the day, what are you going to do?  Unfortunately, "better late than never" does not apply.  Leads that are not contacted quickly are often lost forever.  NAR points out that buyers chose the first Agent that contacts them 78% of the time.  How much clearer can we make the point that prompt follow up is critical?  Still not convinced?  Maybe this fact will make it even clearer:  A 2007 study at MIT showed that if you call within 5 minutes of the time a lead is generated, you have a five times (500%) better chance of reaching the customer than if you call at the 10 minute mark.  The study goes on to say that you will have 100 times more success if the follow up call is made within the first 5 minutes instead of the first half hour. 
 
We solve this problem for you.  Within seconds of receiving a lead one of our Follow Up Interviewers will contact the lead.  This is NOT an auto responder system that other companies incorporate into their lead management system.  This is a real live person who will pre-screen the contact to piortize them for you.  If they are ready to do business our Interviewer will follow the procedures you set up for esculating the contact to a prospect.  During times that you are available the Interviewer can even directly transfer the person to you—after telling you about the contact.  If you are not available the interviewer can gather the information for you and forward it so you can contact them as soon as possible or initiate an automated follow up program so that the contact feels they have already started to do business with you when you can call them back. 

Become a Top Producer

We have a wide range of marketing programs designed to turn you int a Top Producer.  We invite you to browse thru the various marketing programs and services we offer.  Remember, if you have an idea for a marketing program that you don't see here we want to talk to you about it.  We are seriously committed to developing marketing programs that work for you and we will turn that idea into a program that will benefit both of us. 
 
For a quick overview of our programs and services click here. 
 
Or to talk to someone directly click here.